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Conjure

In Southern and Appalachian folk speech, "conjure" means to cast a spell, hex, or perform folk magic - distinct from the mainstream "conjure up an idea" sense.

#SouthernWords   #Appalachia   #Southern

synonyms: hex, bewitch, hoodoo, put a spell on

Pronunciation

[CON-jur] /ˈkɒn.dʒɚ/

Meaning & Usage

- To cast a spell or hex (verb)

Warning about folk magic
Elmer:
Don’t let her get your picture - she’ll conjure somethin' up you don't want.

Estel:
I’ll keep it hidden.

variations: conjured, conjuring, conjure doctor, conjure woman
★ This sense of "conjure" survives mainly in Southern and Appalachian folk traditions - think "conjure doctor" or "conjure woman" - not just "imagine" or "summon." ★

Origin

From Middle English via Old French "conjurer" ("invoke, cast a spell"). In Southern and Appalachian English it took on a strong folk-magic meaning, documented in oral histories and folklore collections across the South.

Notes

  • Distinct from mainstream "conjure up" meaning "imagine" or "evoke."
  • Common in ghost stories, hex warnings, and folk medicine traditions in the South and Appalachia.
  • Often associated with "hoodoo," "rootwork," or "witchcraft."
  • Preserved as a living term in regional speech while fading elsewhere.

Kin Topics

Kin Words, Stories and More

Common Questions

Does "conjure" just mean "imagine"?
Not in Southern/Appalachian speech - it can mean "to cast a spell or hex."
Where is it used?
Throughout the South and Appalachia in folk-magic contexts, especially in older speech.
Is it still used today?
Yes, though mostly in storytelling, folklore, and among those familiar with regional traditions.
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