In Southern and Appalachian folk speech, "conjure" means to cast a spell, hex, or perform folk magic - distinct from the mainstream "conjure up an idea" sense.
★ This sense of "conjure" survives mainly in Southern and Appalachian folk traditions - think "conjure doctor" or "conjure woman" - not just "imagine" or "summon." ★
Origin and Etymology
From Middle English via Old French "conjurer" ("invoke, cast a spell"). In Southern and Appalachian English it took on a strong folk-magic meaning, documented in oral histories and folklore collections across the South.
Usage Notes
Distinct from mainstream "conjure up" meaning "imagine" or "evoke."
Common in ghost stories, hex warnings, and folk medicine traditions in the South and Appalachia.
Often associated with "hoodoo," "rootwork," or "witchcraft."
Preserved as a living term in regional speech while fading elsewhere.
Created by The Hillbilly Dude, this site is a growing field guide to culture, speech, memory, and meaning - rooted in Appalachia but reaching across the world. Every slang word, saying, accent and story is gathered from first-hand experience and trusted sources. The goal: preserve authentic voices and share them with writers, learners, and culture lovers everywhere - with a little humor thrown in here and there. Read more...