   Hear "Sugar"in a Southern AccentSoutherners sweeten up sugar in more ways than one. You’ll often hear it as shooeh-guhr /ʃʊ̈.ɡɚ/ ~ /ʃʊ̈.ɡəɹ/ - soft, round, and smooth, just like the real thing. Play the clip to hear how it sounds in a true Southern drawl. Say It Like a Southerner
Regional NoteSouthern accents vary widely from state to state and even holler to holler. The examples here reflect speech patterns common to rural Kentucky, Arkansas, Tennessee, western North Carolina, north Georgia, Alabama, Mississippi, Oklahoma, and Texas, and aren't meant to represent lowland or coastal "Deep South" varieties. Nor are the examples perfect - accents can be hyper-regional. They're provided for curious learners, actors and content creators, and ESL speakers who want a friendly introduction to authentic pronunciation. Learn more on the Southern Accent hub page. | ...
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Start with a rounded "shooeh" - not "shug" or "shoog." Keep it light and airy, then roll into a soft "guhr." The second syllable drops slightly, like the sweetness melting off your tongue.